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2025 Toyota Land Cruiser: Everything We Know About the SUV's Return

Look for the new Land Cruiser to be smaller, more affordable, and most importantly, sold in America again.

Alexander StoklosaWriterManufacturerPhotographerAvarvariiIllustrator

One of Toyota's most well-known and longest-running nameplates is returning to America. When Toyota's Land Cruiser was redesigned for 2022, it was to be enjoyed the world over—everywhere except America. Indeed, the J300-series Land Cruiser, despite having newly transitioned onto the same TNGA-F ladder chassis as a variety of U.S.-market trucks and SUVs, including the latest Tacoma, Tundra, Sequoia, and Lexus LX600, would not be sold in America like so many of its predecessors dating back decades. That is not, however, where the Land Cruiser story ends here in the U.S.

2025 Toyota Land Cruiser: Why It Matters

It's an iconic 4x4, and Toyota executives have dropped several hints regarding its reintroduction here—only it won't take the form you're expecting. The full-size J300 is out, largely for the same reasons it wasn't brought here in the first place: It's too expensive, sold in too few numbers, and overlaps rather heavily with its Lexus LX sibling (which, you'll notice, is still sold here). No, for the Land Cruiser nameplate's return, Toyota is hoping to widen its appeal with a more wieldy size and a more palatable MSRP.

 

2025 Toyota Land Cruiser: Platform and Powertrain

Toyota will likely also assign this smaller Land Cruiser variant a different chassis code (maybe J150 or J200) and adapt a smaller-footprint version of the TNGA-F bones for its use. If you're looking for an idea of where such a Land Cruiser Lite might fall in Toyota's increasingly crowded body-on-frame lineup, figure on it landing above the Tacoma pickup and 4Runner SUV but below the three-row, full-size Sequoia.

It's a pretty good guess the next-generation 4Runner, which is switching to the Taco's TNGA-F architecture, will stay roughly the same size and drop its available third-row seat while more directly attacking adventure vehicles such as the four-door Jeep Wrangler and Ford Bronco (perhaps like a modern-day FJ Cruiser). This would open up just enough airspace for the Land Cruiser, which would be adapted from the global Toyota Prado—another soon-to-be-redesigned future TNGA-F adoptee—much like the 2024 Lexus GX. A vestigial third-row seat option is almost a given, along with the Prado's stadium-style seating, where each successive row of seats sits slightly higher than those ahead.

Certain versions of the new Tacoma pickup ride on an old-school leaf-spring rear suspension, but the new Land Cruiser will get the multilink, coil-sprung setup with a live axle from the off-road variants. The more powerful 326-hp hybridized turbo I-4 engine might also be borrowed from the Tacoma, at least for entry-level Land Cruisers, though it's also possible Toyota could install the twin-turbo V-6 from the Tundra and Sequoia, again with or without hybridization for close to 400 hp. Four-wheel drive will be standard.

 

2025 Toyota Land Cruiser: Estimated Price and On-Sale Date

Expect the next Land Cruiser to come in at a price quite a bit lower than what the last generation model  stickered at to start (the 2020 Heritage model pictured here rang in at almost $90,000). Somewhere in the $55,000-$65,000 range is a good bet for the new model.

EXPECTED ON-SALE DATE Summer 2024

Or Get the Coming Lexus GX

The new-generation Lexus GX is another vehicle that's essentially built on the same rugged body-on-frame platform that's expected to underpin the new Land Cruiser. It's also expected to be priced at the low end in a similar range to the coming Toyota-badged version, at around $60,000 to start.